A Mom on a Mission

Introducing Kimberly Lau

  • Models

  • Kim and Lu Parker

  • Lulu and Jonathon

WHY PROJECT REWEAR

Project ReWear offers stylish, affordable, and convenient preloved outfits for children of all ages and sizes. Our curated collections of high-quality secondhand clothing make sustainable fashion accessible and enjoyable for all families.

Sustainability does not always mean a dedicated alternative but often means reusing what we already have at our disposal. Unique pieces with a story to tell, and a second life to live!

4 months, 12,000 items, 3,000 lbs of change...and we are just getting started.

Shift to thrift.

Kim's "Why"

Kimberly’s mission is rooted in a deep desire to forge a better future for the children on this planet. With a background in wealth management and a passion for sustainable living, Kimberly utilizes her unique skill set to create Project ReWear. This brand not only saves parents money but contributes to a healthier planet. 

She believes parents hold the power to drive significant change by making conscious purchasing choices. Project ReWear is an approachable brand that champions pre-loved clothing, demonstrating that responsible fashion for your child can be fun, affordable, and impactful. She envisions parents as key players in the slow-fashion movement, leading the way toward a more sustainable future.

Kim's mission

Kimberly is a dedicated mom and knows firsthand how quickly children outgrow their clothes. It can be challenging to keep up with kids’ needs while staying mindful of the environmental impact, which is why Kimberly is on a mission to transform the way society consumes children’s clothing. Through her efforts, over 12,000 items have been collected and redistributed, saving 3,000 pounds of clothing from landfills. Kimberly's mission is reshaping perceptions of second-hand fashion.

WHY CHOOSE SECONDHAND CLOTHING FROM PROJECT REWEAR?

Curated with Top Brands in Mind

Our selections are curated for to include stylish products from brands you and your kids know and love. From high-street favorites such as Zara Kids, Crewcuts, Gap, and H&M to premium labels like Burberry, Oscar De La Renta, Janie & Jack, Splendid, Matilda Jane, Mini Boden, and Ralph Lauren, Project ReWear has a wide range. 

Additionally, we offer beloved everyday brands like Cat and Jack, Carters, and Genuine Kids, providing more affordable options familiar to many. This ensures a collection that is both fashionable and practical. 

Quality Meets Versatility

Each item is selected for its quality, style, and how well it complements the rest of the outfit. Our goal is to create versatile, mix-and-match outfits that are as functional as they are fashionable, making getting dressed an exciting part of the day.

Beyond Fashion

This is about more than just fashion; it's about emphasizing the importance of making deliberate choices in clothing consumption. Embracing preloved fashion is not only a stylish choice but a commitment to our planet. 

HELP US HELP OUR KIDS